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drdna
San Francisco, California
Posts 526
Joined on 10-29-2005
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Post #:
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1396
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Post ID:
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21805
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Reply to:
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21804
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Pure Power Needs to Be Honest
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fiogf49gjkf0d Well, I would just say that it is clear that the company cannot keep up with the demand. They prioritize certain orders to fulfill that will be most important to increase their business, in their opinion, such as reviewers and retailers. It's understandable.
Now let me point out that Tesla, the auto manufacturer, had similar issues on a grander scale. What they did was to provide an accurate timeline, and update customers regarding this, so everyone had appropriate expectations. If you go to the Tesla website now and want to buy a new Model X car, you can send a payment of $5000 USD, and they will contact you in "early 2016" with an update. You will probably get your car sometime in 2016.
Now Pure Power has a great product, and I think people will be just as willing to wait for it. The key here is that brothers Damian and Richard should just be honest! Sadly, they have adopted a habit of making promises they know they cannot keep, offering bonuses, upgrades, etc. They make deadlines for delivery that they know they can't fulfill, and this leads to angry, frustrated customers, because expectations are repeatedly disappointed.
Why not just be honest? This is what Tesla and all other successful companies do, so customers have appropriate expectations. Just tell the customers that there is a backlog, and they can expect delivery in spring 2016. Give them an update every so often. No disappointment. Pure Power needs to recognize and have confidence that customers will be willing to wait for their product: people aren't angry about the product, and they aren't angry about the delays either. They are angry about failed expectations.
Adrian
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