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Paul S
San Diego, California, USA
Posts 2,666
Joined on 10-12-2006
Post #:
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23
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Post ID:
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25372
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Reply to:
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25368
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Big Sound for Little Money?
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Another Industry Staple is using a Flagship as something like a "spinner" attached to the hook on the end of a fishing line. With the Yvette roll out we hear for the first time that - up to now - Wilson's smaller speakers were - intentionally - "not the same" as their bigger (insert here, "better") models. Intentionally or not, Wilson seems to be going "all out" for the Yvette, essentially saying that this is their only "alike" smaller speaker to date. Looking ahead, however, I suppose the implication IS intentional, since, if it "works" in terms of sales, then it "sets a precedent" and "paves the way" for a "new" line of "alike" speakers, and I'm guessing the Yvette will not be at the top of this "new line". In Wilson's case, however, all this is especially amusing to me because I have not heard much worthwhile coming from their current crop of bigger speakers, to begin with! Yes, I understand that "perception is reality" where marketing is concerned, and to me it's all the more (Moore) amusing that there really need be no "There there" to sell something, all hail Marshall McLuhan (and minor props to Gertrude Stein)!
Sure, all this is bound to piss off "old clients", and especially their main "group" of clients, who bought their smaller and "mid-line" speakers, but nothing ventured, nothing gained, I suppose, and who knows, they might be able to spin off "factory upgrades".
Paul S
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