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   Home » Audio Discussions » How to sell high-end audio: "novus ordo seclorum" (3 posts, 1 page)
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  »  New  The high-end audio, as it should be...  My prediction about it in 2020....  Off Air Audio Forum     3  31058  03-15-2008
03-02-2008 Post does not mapped to Knowledge Tree
Romy the Cat


Boston, MA
Posts 9,486
Joined on 05-28-2004

Post #: 1
Post ID: 6840
Reply to: 6840
How to sell high-end audio: "novus ordo seclorum"

As many manufactures I know who is close enough with me to talk with me honesty, all of them agreed that they produce quite mediocre audio products. Do not take me wrong, all of them claimed that their creations are better then competitor, that their products are “best to the price” and all of them suggested they make audio as capable to perform as they know of. I hope the readers of my site are adults and they understand how bogus those claims. Be sure - many manufactures (not all of them, some of them ARE ignorant idiots or have juts no interest in the subjects of advanced audio) well-conscious about own hypocrisy and empty-pretense but it come with the territory….

Let pretend that an audio manufacture does have a natural curiosity in audio and is willing to make his/her sound producing machine in a best possible way the product permits. There are a number of Reasons that the audio industry imposes upon a manufacture why the manufacture is condemned to fail in a long run with such a too-much-capable audio product. I will not go into the details enumeration of the Reasons, do your own homework.

So, when I was thinking about the subject I was visualizing myself as an audio manufacture and I was trying to found some non-existing incentives for myself as a manufacturer that would make me economically viable and in the same time would encourage me and my products to operate at the very limit of what is possible, something that would merge my manufacture ego with my manufacture pocket, something that would override the entire audio industry practice, something that would set peace between a product price and it’s performance, something that would bind the successes of my customers with my own gratification, something that would kill the entire extortionist distribution chain and something that would even might fix the entire ceremony of audio practice and it exist in the minds of the most audio consumers.  Well, I feel that I have found a magic solution. It is not that I will be now becoming a manufacture – I won’t – but the solution conceptually is very interesting and I give it to you.

The crème de la crème high-end audio products should not be sold but they should be leased or rented. Leasing of the offensive high-end audio product directly from audio manufacture addressed many, if not all, slippery points that do not work in audio industry in my view. In fact, the owning of truly serious audio products should be NOT permeated to consumers as it would serve the de-educational service to the audio product user.

I will stop here and will not go into further explanations. I think I said all that I intended.
Romy the Cat


"I wish I could score everything for horns." - Richard Wagner. "Our writing equipment takes part in the forming of our thoughts." - Friedrich Nietzsche
03-04-2008 Post does not mapped to Knowledge Tree
mark
Posts 20
Joined on 01-25-2008

Post #: 2
Post ID: 6855
Reply to: 6840
Renting/leasing might save high-end products/companies
this is what western electric used to do with there theater gear way back as far as the 30's i think.this idea makes even more sense in these downward economic times.i can tell you that the high-end industry at the upper levels is vulnerable.this might be the only action that might save some of them.i know of only 1 distributor in north america  who is actively working in this direction,when he mentioned this to me about 6 months ago,i was very interested.i will check back with him to see if it is operational yet. i think that most high-end outfits will be gone in 5 years unless they do something like this.
03-04-2008 Post does not mapped to Knowledge Tree
Romy the Cat


Boston, MA
Posts 9,486
Joined on 05-28-2004

Post #: 3
Post ID: 6856
Reply to: 6855
I was using lease as decultinization force
Actually when I was prosing to oblige users to lease instead of owning I cared less about the cost or the state of economy. My main concern was about the stimulitative effect for manufactures and for users, the effect that would breed better quality of users and that would encourage from a manufacture highest yield. If you have in your listening room a playback installation and you write up let say $300 each month for the opportunity to use it then you would have really good sense of what that installation does and what kind benefits you get out of it.

Rgs, Romy


"I wish I could score everything for horns." - Richard Wagner. "Our writing equipment takes part in the forming of our thoughts." - Friedrich Nietzsche
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  »  New  The high-end audio, as it should be...  My prediction about it in 2020....  Off Air Audio Forum     3  31058  03-15-2008
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