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In the Forum: Playback Listening
In the Thread: Attention Sound Engineers (compression and loudness)
Post Subject: Turn Me Up!™ - It has a lot of good links.Posted by Romy the Cat on: 10/19/2008
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Turn Me Up!™ is a non-profit music industry organization campaigning to give artists back the choice to release more dynamic records. To be clear, it's not our goal to discourage loud records; they are, of course, a valid choice for many artists. We simply want to make the choice for a more dynamic record an option for artists.
Today, artists generally feel they have to master their records to be as loud as everybody else's. This certainly works for many artists. However, there are many other artists who feel their music would be better served by a more dynamic record, but who don't feel like that option is available to them.

This all comes down to the moment a consumer hears a record, and the fear that if the record is more dynamic, the consumer won't know to just turn up the volume. This is an understandable concern, and one Turn Me Up! is working to resolve.

http://www.turnmeup.org/

The CaT

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