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There is a tendency in Hi-Fi to name audio products and audio companies after some big manes in music.

Audio Artistry's Beethoven, Linkwitz’s Beethoven-Grand, Vienna Acoustics’ Mozart, Audio Analogue’s Paganini, dCS’ Verdi and dCS’ Elgar, Vienna Acoustics’ Beethoven and many others. I found it so tacky!!!

There is an audio retailer: Callas Audio. I never was there but if they are such big admirers of Maria Callas and if then demo all this cable elevators and record clamps with Callas recordings then I would understand it. If not, that is the case most likely then, what the hell made those people to pick among all imaginable manes the facade of Callas’ name?

Have you seen those famous ads: “Vienna’s Mozart - free cables - Want a deal? Make an offer! Price reduced”

Truly, the companies could name the products in a way they wish. I personally love good manful names and I feel that audio products should be named with the same discrimination and thoughtfulness as we name boats. However, stay away from the popular musical catchphrases – it is tool cheesy. I perusable can testify that when I see an audio element with such a name then I discard the component imidetaly and have no intent to listen it.

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