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Actually my wish for DSETinisation of Gammas has nothing to do neither money nor with Sound, really. The Audio-Morons™ buy and sell audio, and particularly those who are in the $200.000 bracket not because some specific sonic accomplishments or utilization opportunities but explicitly because they follow the marketing stench. The DSET principle and multi-channel horns are a perfectly saleable concept. Not juts perfectly saleable but saleable at intellectual level. A moron who will be writing a review about Gammas should not pull out of his ass the bogus arguments but juts need to harvest whatever is on surface and whatever is know for years to anyone. Sort of the “Convenient Truth”, with diagrams and graphs only instead of selling the Global Warming the audio guy will be selling the bogusness of SET application when a person willing pay too much or demands too little compromises in too wide bandwidth.

Sure, the DSET might be expansive but here is the beauty of Cessaros Gamma come to the picture: it is initially “pushed” as an expansive loudspeaker and the DSET’s price will be gracefully deluded and absorbed by the price of the entire Gamma’s setup. However, the presents of the DSET concept under the Cessaros’ marketing hood will add a lot of value to the Gamma’s “literature”. Do not forget: the idiots in Hi-Fi buy expensive audio mostly not because the expensive results but rather the expensive opinions about the subject of their purchase. So, I think a DSETed Gamma will dramatically extend those avenues according to which the Audio-Morons ™ will be able to gain their confidence that they need those speakers. 

I know what I am talking about. I have interviewed a number of people who have bought outragesly expensive loudspeakers and I remember what I herd from those people when I asked them about their motivations. It is pure “Robb Report” syndrome and it has nothing to do with Audio. However, if the Gamma will come with properly performing DSET then the “healthy people like me” (who do not care about anything besides the actual sonic results) will have a change to hear one more DSET-driven multi-channels horn setup.

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