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In the Forum: Musical Discussions
In the Thread: Classic Artc Showcase Streaming
Post Subject: Ovation TV is comming to BostonPosted by Romy the Cat on: 6/28/2007

http://www.ovationtv.com/music/classical/index.aspx?genre=1&subgenre=14&tab_id=1&subtab_id=14

DIRECTV TO ADD OVATION TV TO NATIONAL ENTERTAINMENT LINEUP

Satellite Launch Targeted for Mid-2007 Nearly Triples Network's Carriage

Los Angeles, CA -- Ovation TV, the only network devoted exclusively to art and art-related programming, has completed a carriage agreement with DIRECTV (NYSE: DTV), the nation's leading satellite television provider, and is targeting a mid-2007 launch on the satellite service. The announcement was made by Charles Segars, CEO of Ovation TV; Ken Solomon, Chairman, Ovation TV; and Dan Fawcett, Executive Vice President, Programming, DIRECTV, Inc.

Ovation TV currently reaches 5.3 million customers and maintains carriage in major arts and cultural markets such as New York City, Chicago, Washington D.C., Tampa/St. Petersburg, Orlando, San Diego, San Antonio and Austin. With the launch on DIRECTV, Ovation TV will expand its distribution nationwide and will be available to DIRECTV's nearly 16 million subscribers.

"This singular agreement with DIRECTV vaults us well past even our own most optimistic projections for 2007," said Segars, who, with Solomon, led and enlisted a group of investors who purchased the network in August 2006. "This is a valuable endorsement of our operating strategy and positions us to fulfill our goal of making the arts accessible to viewers as never before."

Solomon added, "With this agreement Ovation TV has achieved something it has never had - a true national television footprint. We're thrilled that DIRECTV sees Ovation TV as a solution for filling the void in the television landscape for art-related programming and recognizes the importance of this program category in the lives of viewers across the nation."

"We are proud to add Ovation TV's award-winning art and cultural programming to our robust DIRECTV lineup," added Fawcett. "This agreement furthers DIRECTV's commitment to providing our 16 million subscribers with quality family-oriented programming that is both educational and enjoyable."

Ron Garfield, COO, Ovation TV, said "In a short period of time we have been able to firm up carriage with major cable and satellite distributors who see and support the value in our fresh program concept. With DIRECTV we have a very solid base and a national exposure that will give us great momentum with operators and advertisers going into our first full year of operation."

Ovation TV was recently acquired by a group of private investors which includes Arcadia Investment Partners, Corporate Partners II, Hubbard Media Group, Perry Capital and The Weinstein Company. The network is planning to re-launch in mid 2007.

About Ovation TV: Originally launched in 1996, Ovation TV is a cable channel focused on entertaining, inspiring and engaging the artist in all of us. The 24-hour channel is the only television network devoted exclusively to the arts, personal creativity and making the arts more accessible to viewers in their daily lives. The network also showcases the world's greatest artists in music, popular arts, theater, dance, opera, literature, film, visual and fine art, design, photography and architecture. With master distribution agreements in place with major cable operators, Ovation TV plans to aggressively expand its reach via cable, satellite and online platforms. In addition, Ovation TV is forming partnerships with the leading cultural and arts institutions and organizations in the world to gain unique access to the highest caliber cultural and creative program content for its viewers.

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