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In the Forum: Audio Discussions
In the Thread: Eben X-3 loudspeakers - you know, for kids.
Post Subject: Hi-fi is just a(nother) product category, I thinkPosted by Gregm on: 12/19/2006
As long as the motto "sell to survive" stands, performance parametres will kneel. If you want to sell -- and now we have a fantasmagoric global marketing opportunity, you start by being known.
A magazine review is one way of doing that. A silly one is better than a serious one.
A good product is one that sells regardless of its intrinsic perfromance parametres, good or not.
Talking about "design features" is helpful and goes to show how serious you are about your product -- it may be definitely rehash "underground editions of more or less the same old stuff" as you say.
But, I think, the "features" to be mentioned change with trends and fashion; there are proscribed and prescribed things to say at any given point in time...
Other than that, with products like speakers selling at +50k, there is a lot of room for good implementations. Really, I find manufacturers claiming the ubiquitous "price point" or its opposite, and the entertainers' (self-proclaimed "reviewers") often incomprehensible mish-mash pitiful.
It used to be entertaining to read all these things: "alnico-cobaltium" magnet-- you bet! "Ruthlessly revealing, unforgiving of partnering equipment..." yup, La belle dame sans merci= a S&M image of a speaker with +10dB between 2-8kHz.
It's not fun any more. I must be getting older, or it's too much of a bad thing, or both.Rerurn to Romy the Cat's Site