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In the Forum: Audio Discussions
In the Thread: RMAF06 Show Report
Post Subject: Shows as defensive marketingPosted by Jim Smith on: 10/30/2006
...mostly vendors, show after show, reassure their customer in their existence. Most of the high-end manufactures work for a small hitch of own customers and the trade shows are a good tool for manufactures to cheer up their customers: “Hew, look, I still can afford to rent a room and pay those stupid exuberant fees, therefore my company presumably is not dead yet”. So, this way manufactures do the shows mostly in order do not be mentioned as “somebody who did not show up”.


It's astounding how many manufacturers go to CES purely because they're afraid of the rumor mill if they don't show up.  What a ridiculous waste of money! 

Fact is, most show up and play dj for unqualified consumers who see the show exhibitors as their form of Vegas daylight hours entertainment.

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