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In the Forum: Playback Listening
In the Thread: Ways to use audio methods.
Post Subject: If I were an audio dealer ...Posted by Romy the Cat on: 9/6/2006

 Gregm wrote:
{Most systems I've heard fall into one of two categories: good for girl with banjo or good for girl with cello -- ONE cello. Add a subwoof and you get two notes fm the double-bass}
This was very-very correct and very in-depth observation! If we extend it a little further then we can easy come up with absolutely perfect definition of success for the audiophile-minded audio:

"Good for girl with banjo, or good for girl with cello - one cello, or good for girl with a cello - bad cello, or good for girl with a good cello - the girl can’t play. Use anything out of scope of the above formulation and the Hi-Fi chokes, or the listener's awareness chokes!!!"

Regarding the rest. I think the biggest problem, since audio became an ordinary commerce commodity, is the state of marketing representation of audio success. As I always said that problem are not the people designing poor audio but the industry idiots (primary the marketing junk) who keep promoting all that garbage as the 8th wonder of the world.  Since the marketing dirt apply their target efforts to the lover denominator of prospective consumer then have no other option besides selling the cheaply-substitutable, quantifiable virtual, artificial quality. Do you want an explanation how they do it? He is a material that I have written in the end of the 90s. Ironically, no mater now absurd my writing is but it is not a subject of my fantasy but literal description of the event that I experienced in the listening room of one of the dealers:


"However, if I were a dealer I would perhaps have difficulty selling audio equipment. It would be much easier for me to demonstrate to my client other equipment: "My dear friend! For another $15K you will have the ability to hear how the stomach of your favorite artist consumes a ham sandwich which the artist ate a day before the recording...Oh! I'm sorry, you are not a proctologist... in such case, did you know that when a drummer hits the cymbals, the impact of the drum stick with metal surface actually consists of 50 micro-hits and you could entertain yourself by counting them. Let do it together... 1,2,3,4,5... Or you know what? For additional $5K I could offer you a portable device that could count it for you. Even more ...if you get both of them today then I will provide you with two years of free battery replacement and promise to inform you when a new state-of-the-art device detecting the positioning of the drum stick relative to the North Pole will be available...." Absurd? Not at all. It is a necessary routine that dealers must follow in order to be in the business. They need to provide evidence that a model they are pushing now is far superior to the model they sold last year. It is easy to demonstrate quantitative differences to a client than to force the client to read books, go to concerts, and visit museums for a long time before entering a Hi-End store.”

Rgs,
Romy the caT

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