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In the Forum: Audio Discussions
In the Thread: We who are about to die... (a cable thread)
Post Subject: This is how it typically works.Posted by Romy the Cat on: 1/2/2025
The way it typically works is the following. Belkin most likely does not produce its own cables but gets them from other manufacturers. So, any “civilized” High-End audio entrepreneur would do the following:

Figure out where Belkin sources the Synapse cable and order 10 miles of it for probably $.99 a foot. It would cost a few more sense per foot to do the custom labeling of the cable “Digital Spring Dream”. Then meet with one of the contemporary audio reviewers and proposer to lend him $100K for 20% a year interest to set up a sweatshop with a dozen $10 per hour illegals that would cat the cable and terminate them. The audio reviewer published his typical idiocy in one of the leading publications claiming it was a very lucky event as the US government declassified the noise suppression ceremony used on M142 HIMARS and the retired service owner of “Digital Spring Dream” company used it to design his cables. Now the “Digital Spring Dream” cable costs $2,499 per meter. Then the owner of the “Digital Spring Dream” unleashes his little private army of online intellectuals-morons who jump to different websites (whatsbest and many similar) where posters receiving 75% off for the cable describe their orgasmic experiences from listening to this cable. As the noise picked up, the owner paid $50K to Robb Report for some product placement. As the owner of the “Digital Spring Dream” recognizes that his stash of the cable running out and the company who made it is not there anymore. He has two options: Continue to sell completely different cables under the “Digital Spring Dream”  name (thankfully the audio Morons will not know the difference) or discover the new product. The reviewer and his pack of online “intellectuals”  encouraged the owner to release any other cable for half-price under the name “Digital Spring Dream Jr”. This train was never late.

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