GoodSoundClub - Romy the Cat's Audio Site

In the Forum: Audio Discussions
In the Thread: Prices in High-End Audio.

Post Subject: Want to Drive Away Consumers, Target the Top of the PyramidPosted by jeff1225 on: 1/22/2014

Another hobby that I'm involved with is saltwater aquariums. People used to enter the hobby as children when they would get their first 10 gallon aquarium as gift or hand me down. Now kids would rather play video games then actually mess with a hobby. Instead of making products that are attractive to the current crop of kids, manufactures have taken the easy route and are making more and more expensive and esoteric items to capture the few dollars of the last people that actually have a fish tank.
This is exactly what is happening in audio. It's more difficult to creatively market to the masses and sell 10,000 speakers than just sell 5 $100K speakers a year. Even Vandersteen, who has sold many 1000's of Model 2's) now makes $50K speakers.
Go to an audio show, there is no one younger than 55 at the show.

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