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In the Forum: Audio Discussions
In the Thread: How to mitigate the expectation of assurances.

Post Subject: Sales is sellingPosted by steverino on: 11/26/2013

Why would you expect to hear something other than sales talk from salespersons? Even the producer is a salesman (or especially the producer). If they aren't moving product their time is being wasted. The only time I talk with them is when I have a specific question, such as: what is the output impedance range? The real problem is that even very knowledgeable people are less help than occurs in many other fields because we are dealing with preferences, not (musical) data. There is not even a fidelity metric for recordings where we could determine how each system deviates from that and which deviations listeners could accept and to what extent. The audio products we are surrounded with are simply those which have met the sales test, not the (unknown) fidelity test. The salesperson knows that some percentage of the customer base will like the Futzball cartridge without knowing who they are specifically. Hence they will ask you what your components are and operate on the same principle as Amazon. If Customer X bought the Shrill cartridge then they only have a 12% likelihood of buying the Futzball cartridge but a 65% likelihood of buying the Siren cartridge. So they recommend the Siren to X. Remember that the alternative to selling is one size fits all.

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