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Part 6: the curtain down

What we have in the end of the CES? We consumers, really do not need it. The reps and the vendors have some use of it but the cost per transaction at the CES actually is very foolish. The very same contacts and the very same publicity at the today’s world might be accomplished by very different means and substantially more effective then CES. At least any single manufactures with whom I spoke were bitching that the CES for them was just the waste of money and time.

So, who need the CES? The answer is: the only the audio media who keep the CES (as many other actions in the industry) as an ultimate extortion mechanism. The manufactures and reps jus afraid “do not show up at CES” as it might send a message to the dealers and the customers that the company is shadowing. So, the entire $5-$30K of a manufacture’s money (that eventually become the customers money) got wasted at CES only in order for some kind of idiot-reviewers mention the company once or twice in this moronic publication… Dose it worth for you, a manufacturer? Dose it worth for you, a consumer? Let look. $5K-$30K is a lot of money for many manufactures. Quite few of them do not even break the $100.000 barrier and for them $5K-$30K might be 10%. Would we, the consumers agree to the redaction of audio prices for 10% juts in exchange to kill this dams worthless CES?

I hope you remember in beginning my association of the CES show with a strip joint, I would like to return to it again. If the CES vendors are juts the teenager-strip-girls who run across the podiums at Alexis Park and flashing their asses then the audio media (that created CES) is the strip-club bouncers. Only in this case the bouncers forget that this job is to “protect and serve” and turn their attention explicitly for extraction money from the poor dancers. Now is the irony of the situations… Who are we - the consumers?  We are the OWNERS of this strip club: we create it, we pay salaries to all participants and we the ultimate subjects of strip…. oops…audio. We, not they! I think until each and single audio listener would not feel herself/himself as the real owner of audio industry, we the consumer will be continuously raped with overprized and under-performed products, with the ignorant reviewers and critics, with uninformed manufacturers with bogus and fraudulent marketing campaigns… So, a consumer, the CES sponsor, make your choose!

OK, what for you in CES, Romy. Really nothing.  I’m starching on that couch, sucking in the last yummy millimeters of my Cohaba and I’m really not there. The level of interest that I have in audio are not flying among the Alexis Park alleys and the fact that I as any audio people use the worlds speakers and amplifiers means absolutely nothing. As I said in there above:

http://www.goodsoundclub.com/TreeItem.aspx?postID=1832

the CES 2006 was my last CES. I moved over. I am writing it on Monday, the next day after the CES. I know that there are a lot of folks still in Vegas, licking their CES wounds. Reader, if you read it while you are still in Vegas, then please, before you go to airport tomorrow then shut down the lights at the Alexis Park…

Rsg,
Romy the Cat

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