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In the Forum: Audio Discussions
In the Thread: It’s mad, mad, mad... electricity.

Post Subject: My version of CES stunt.Posted by Romy the Cat on: 1/24/2012

A guy I know just went back from West cost and told me about his impression about the CES show he visited. I told him that I am not at very high esteem about the manufactures who waste their money to participate in consumer shows and who chaise the idiot-reviewers in there in order to suck this dicks better then it was sucked in previous rooms. Regarding the sound (and in context of this thread): sure no one is looking a good sound at CES but many of the room do not have good sound not only because many known reasons but also becomes the Vegas rooms have very bad electricity.

So, if I was an audio manufacture, for instance if I run the PurePower company, then I would do my version of CES stunt. The people at the show do not know that with PP3000 the sound they demonstrate in Vegas would be 231 times better. PurePower does not want to pay money to idiotic advertising and to sponsor the worthless rooms in Vegas. This is very understandable and in their please I would do the very same. However, having the product as that have and having the superbly simply demonstrable results that PP3000 is able to throw I would do the following:

1)      Introduce to the PurePower unto a damn bypass switch
2)      Make lat say 50 units, load them in truck and bring them to Vegas
3)      Tape the units with some kind of spongy pads to protect them from damage.
4)      During the first 3 days what the show is close to public walk around the room and offer the PurePower units to loan for free to the end of the show. Do not ask to advertise in the room that fact that PurePower was used just let the room owner to use it if they feel it helps to sound.
5)      Collects the units after the show from whoever let the units go, and go home

So, what does it mean? The PurePower spent virtually nothing: just cost of shipping. In response he would get a stunning jolt of reputation as a company that advanced the tangible and confirmable result of entire industry. It is not a big deal that consumers at the show will not know that PurePower units were used. The manufactures will and the will advised to own customers to use the PurePower with their own equipment - this is very powerful incentive, much more powerful than anybody ealse recommendation.

Rgs,
Romy the Cat

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