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tuga wrote:

I agree with both of you: in my opinion this kind of presentation is really very effective on it's target public, but I have a hard time keeping my lunch in even before DW begins his visionary "insights".

Wilson Audio has own YouTube channel, where all their videos are piled up.

http://www.youtube.com/user/wilsonaudiospeakers

If you look for a few of them then you see the same message delivered in the very same style – I guess they are perfectly in their right to chose the style of the message that work good for them. Wilson Audio is well developed company marketing-wise and they can afford do not make idiotic comments like some other young companies do. The people who would get themselves involved with into Alexandria XLF most likely not the individuals who buy first loudspeaker in their life. I am sure that there are some of them who do buy first loudspeaker as the use Wilson Audio as some kind of Robb Report choice but we do not talk about them seriously.  So, my feeling that the whole target market to this and any other video that I have seen about Alexandria is the people who already have some kind of large Wilsons (and there are a lot of them out there) and now they need to upgrade it to the Alexandria XLF. The whole stressing of the new MF driver and the new Tweeter and slightly larger box is a direct reference to the fact that it is not upgradable (as they did with Grand Slamms) but the new model needed to be purchased. As far as I concern it was right message for Wilsons. BTW, they have another video out there that is clearly targeted to different market segment, the video what they show off smaller speakers and stress how much they popular in China. I am absolutely convinced that they have another video in Chinese language and it show David Wilson eating with chopsticks and his wife watering flowers planed in Chinese vase of Tang dynasty….

tuga wrote:

P.S.: Romy, have you made changes to the website SW? Formatting problems with MacOS/Safari have returned (I now need to press the return key twice to get paragraph).

I am not sure what you are talking about and I do not know what SW is. I do not have Mac machine and if I need to test anything for Mac I use Safari emulator.  I know that MacOS/Safari does format the things differently but I have no way to see it. If you have any problem (or anybody else) then can you just send me an email with screen shot or explanation of what is wrong. Thanks.

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