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In the Forum: Audio News
In the Thread: A primer on high-end marketing: Wilson XLF
Post Subject: The style of presenting.Posted by Romy the Cat on: 12/18/2011
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 jessie.dazzle wrote:
But about the Wilson video: At the risk of deviating into an area outside the intent of this site, I'm prompted to ask, what the hell is up with this style of presenting? It's really become a cliché...  The "sincere" fixed gaze into space (especially of the marketing guy), the speaking on a constant, slightly slow "beat", the swelling orchestral chords in the background, and of course the premeditated hand waving (the very second I heard Dave's voice, I knew he would soon appear waving his hands around). I immediately associate it all with a lack of real substance, incompetence or just plain scam artists. I'm sure Dave Wilson is competent but he should remember that he's located in Utah, a state with a looooong history of harboring an unnaturally high concentration of world-class scammers... He'd appear far more credible if he'd drop the act and speak more passionately and naturally as he almost starts to do at one point when he gets into the more technical aspects.

I disagree with Jessie’s criticism of the style of presenting. I feel that video was perfect and it delivered, in my view, exactly all subliminal messages that had to be delivered. There is nothing wrong in using cliché. The reason why some sale mechanism becomes cliché is because something works more frequently with given specific target market. People call some music warhorse not without reasons and people use cliché in sales because the cliché do sales. I think Wilson know how is his customers, what they will bite and if anything they do know how to sell. So, in my view the video was perfect: informative, persuasive and conservative enough to fulfill the demands of perspective customers. Wilson made another Grand Slamm. They did not produce a boring car with make “Mediocrity” and they did not make multi-horn loaded loudspeaker. They continue third line, introduce an expected gradual improvement and I do not feel that they need to say anything more or anything else then what they have express in this video. I personally would like do not see their sale guy in the video but I personally would like to see any of them…. I would like to see instead of the sales guys some kind of “application engineer” but it is me… Still, I find the video as is was perfectly fine.

The Cat

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