GoodSoundClub - Romy the Cat's Audio Site

In the Forum: Audio News
In the Thread: A primer on high-end marketing: Wilson XLF

Post Subject: Feigned sincerityPosted by jessie.dazzle on: 12/18/2011

I'll refrain from commenting on the performance of the Alexandria; I've heard it once and am willing to keep an open mind on the grounds that the installation may not have been correctly set up; it was at an audio show paired with Audio Research gear, in a huge double suite, so I assume it was set up with some degree of care; the room however may have simply been too big.

But about the Wilson video: At the risk of deviating into an area outside the intent of this site, I'm prompted to ask, what the hell is up with this style of presenting? It's really become a cliché... The "sincere" fixed gaze into space (especially of the marketing guy), the speaking on a constant, slightly slow "beat", the swelling orchestral chords in the background, and of course the premeditated hand waving (the very second I heard Dave's voice, I knew he would soon appear waving his hands around). I immediately associate it all with a lack of real substance, incompetence or just plain scam artists. I'm sure Dave Wilson is competent but he should remember that he's located in Utah, a state with a looooong history of harboring an unnaturally high concentration of world-class scammers... He'd appear far more credible if he'd drop the act and speak more passionately and naturally as he almost starts to do at one point when he gets into the more technical aspects.

Subaru understands and mocks this style of presenting very effectively in the following video, which really would be funny if it were not so true (they themselves are no exception):
http://www.youtube.com/watch?v=7lm6v4XsUpY

To learn how to do it right, take a notes from Goodsoundclub member Many Sandler's videos on presenting.

jd*

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