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In the Forum: Analog Playback
In the Thread: Ortofon MC Anna cartridge “Inspired” by Netrebko
Post Subject: Endorsements in High-End Audio? Come on!Posted by Romy the Cat on: 6/21/2011
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 zako wrote:
It is not unusual for famous people to use there name for ENDORSEMENT,,SPORTS MEN HAVE MADE MILLIONS that way..  AMPEX used Frank Senatra..JBL used Benny Goodman...Its easy mony standing next to a product for photo Op and getting paid for it..

Sure, but not in the contemporary Hi-end Audio however. I did not know about AMPEX used Frank Senatra but I did not see the today high-end manufactures practice it. AMPEX and JBL are large companies that could do it if they wish. I can see Harman International, Sony or alike would able to pull something like this off but rather for mass market products, like new line of TV or new CD format. They however are not truly high-end companies. The boutique high-end companies that are majority in the business that produce a very narrow products have no money and no target market to employ the big name in the way how Ortofon did. I think is it very new in the contemporary world of high-end audio.

So, will we see Lady Gaga cable elevator, Baryshnikov tonearm, James Levine record cleaning machine or London Symphony Rate Converter? I am not sure but I am sure that we will hear that Otophone new Netrebko cartridge has rolled off highs, or has bloated bottom, need to be less loaded or need to be stripped from it’s current body in placed in a wooden. By saying it I have nothing wrong to say about the Otophone new cartridge but I frankly speaking do not feel that Netrebko is so needy that she needs to go for it. She is not my favorite soprano but even for her to cash own publicity for turntable needles – I feel it is a bit too cheap.

Rgs,
Romy the Cat

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