Look at the popularity of 5.1 and 7.1 "multichannel" (not DSET) sound nowadays. Stereo audio is a dying breed. The public is choosing 6-8 channels of MP3 quality sound. They can't put together a satisfying 2 channel system, so they assume that by adding more equally unsatisfying channels, the sound they hear will be better. More is better. Newer is better. Quantity over quality. "Good enough" is good enough. They never stop and think. They don't want to learn electronics and acoustics. They just want the thrill of a new, relatively inexpensive, purchase with that "new car smell" and the high of a virgin experience that comes with it. This high, of course, dissipates, and 2 years later, they buy the new fad. These are the same people who buy a new cellphone every 2 years and spend $60-120 a month for "free" minutes. Sports stadiums fill with them every week.
That being said, these people are not entirely herdable sheep. They actually display some hard-headedness about what they like, whether it's taste in music or movies or sound.
And when they have more money to spend, their habits don't change. They want more boom and sizzle, and they go out and get it.
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