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I recently dealt with two manufactures that produce music . I noted that both of them stated with good result but nowadays, years in operation, they produce despicable crap. This correlates with a famous amplifier manufacturer, very much not stupid one, who a few years ago in private conversation insisted  that in context of his target customers his is absolutely not able to make anything the from his point of view would sound “serious”.

I noted before that any know to me high-end company, as soon they embrace the full industry status has 2 years life span, after which they  begin to produce literary crap.  I know a few high-end manufactures why have popular status and good reputation and who at the same time hate want they produce and surprised t how “my customer buy this crap”. I am sure that number of those manufactures much greater they willing to admit and not anybody would share these feelings, some of them did.  I very much do not blame manufacturers in some kind of hierocracy. In fact if to know how then it is possible to “ride” sentiments feeling with great benefits to yourself. The conversation however is not about the riding methodology but with the fact that today’s high-end manufacturer is not in position to produce “interesting audio, or as I call it my Romynizm “objectionable audio” (in my word “objectionable” means full of objectives – do not tell to anybody else).

The reason I write this post is because a few days ago at one of Russian audio site I read a comment, a simplistic by nature but in my view brilliant in understanding the situation. The author said that any high-end manufactures, if not willing to die from starvation, are obligated to inherent all prejudices and blunders of their customers and to produce audio that would serve those blunders…

The concept in my view is very simplistic but very wonderful, not to mention that it absolutely affinity with what I have been pitching for years – problems in audio are not coming from bad equipment but from inferior expectations and barbaric reference point. In a way it reminds me a friend of nine - Chuck.  He is not an audio friend but a normal guy, for what it worth he has Bose system as home.  Nevertheless, A few years back he installed in his car a very expensive audio system: 4 channels, all multi-amped, dedicated CD, Eq and preamp, ton of loudspeakers.  I know him for years but never heard his car. One day Chuck drove me and with pride played his audio in car. I was incredibly horrible. I was trying to to figure out what he was listening but it was physically painful to hear.  Then I was that he had analog 18 channel EQ in his car. I asked if I can to change it. Is 3 minutes, sliding the EQ filters I converted that idiotic sound that he had in his car into not only reasonable sound but into a very good Sound.  Now the question: was it the equipment fault or the Chuck’s stupid expectations what reproduced sound shall sound like?

In my view a great majority of audio people, including very expressed, suffer from the very same illness that Chuck had. It is not a surprise that if consumer has wrong expectations and wring demands then the manufactures, the supply side have to address those demands. The people who read my site know my pathologic hate is marketing layer in audio and know that I am not necessary hard on manufactures.  I recognize manufactures very much like the consumers being hostages of marketing layer. I know that manufactures (not all but some of them) , if they have access to right clients and distribution channels for something very “objectionable” and very advance would love to push the envelope of “possible”. They, however,  have no consumes who would pay or would appreciate the result and the efforts.

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