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The example of the APS’ regeneration and the quality of sound attainable has clearly proved that class D is the way to do the things in audio electricity. I have been asking myself what is next? Well, this is not a question that I ask myself in a normal way but the question that I was asked.  In my post from yesterday I clearly indicated that I will be looking to have an a business on a side

http://www.GoodSoundClub.com/TreeItem.aspx?PostID=12555

From all options I have a business in audio field is something that I would not even consider, because multiple reasons. However, talking with a friend of mine last night about the subject of my side-business he asked me if I temporarily suspend my aversion to audio and if  feel that there is a niche in the audio market. To my own surprise I told to him that I would conditionally be interested to take offence against ASP 2000.

I have no idea how successful and profitable ASP operation but I do feel that whatever they do I am sure in sales might be multiplied tremendously. In what the APS does in my view there is fantastic opportunity if the APS idea would be developed in right direction.  The APS has a now-how and they know (deliberately or accidently) what makes a regenerator to sound good. So, what I feel is need to be done.

A new company needs to be formed with aim to one single product: the new generation of ASP regenerators.  The idea is to bring onboard of APS one serious designer (it looks like they do not have any now) and to make a next generation of the class D regenerators, using the very same ideas that APS has collected but to package them differently. Pretend a very small (vertical) PS devise, let see 4-6 times smaller then APS 1050. Nicely and homey finished with extensive indication (a full bloom distortion analyzer would cost $5 nowadays) and remote control. No battery, no charging, single power port output. You need more power port then use a power strips. The unit care 2-3kW and futures the contemporary active cooling techniques. It is easy accomplishable nowadays, in fact the space of 4-6 times smaller then APS 1050 might with proper cooling dissipate 500-700W that would make the new APS to care 3kW with a huge reserve. Silent, reliable, indestructible, small, light with default ASP Sound and a silk looking. It is perfectly accomplishable if it was engineered this way. The current APS 2000 is a design from beginning of 90s. It is 20 years passed since then. Add to it a price tag of $1500 and it would be it would be some that would literally put a new APS 2010 in each single audio or HT home.

Ironically it is not too much need to do it. An good design-engineer who would developer all technological documentation cost nowadays $120K per year. It would be good to higher such a person on consulting base: 3-4 months and the unit would be design and tested.  Then to find a right manufacture in China. Nowadays it is not hard. Let say a production run costs $50K with $120 per unit. This will lead to 416 units by $1500 it would make $624K. Let loose 30% for normal peripheral losses – it would be still a wonderful business with option of second year to be perfectly profitable. I said that a new company needs to be formed as it would put the current ASP out of business. I think if APS wants then they can do it themselves by effectively splitting.

I see it perfectly accomplishable and I wish I had more respect and interest to the industry as I would do it myself. But to recognize that I would need to interact with all those industry cockroaches – it makes me to want vomit. It is possible to run the whole operation and to have some kind of marketing façade, a proxy person, who run sales but I know myself and I know that I will always have “an opinion” about what he does wrong. Anyhow, I think it might be a good opportunity for APS to reinvent themselves…

Rerurn to Romy the Cat's Site