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In the Forum: Audio Discussions
In the Thread: The Classical Music Café syndrome...
Post Subject: RevenuesPosted by Reggie on: 6/3/2009
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Yoshi dear sir, I loved your piece on Naru. 

I'm no business whiz. So anything I say about this - its ok to just laugh then ignore it.

The basic fare; coffee, foods, liquors, yearly memberships perhaps -  
Alcohol in one form or another always makes money. The game changes of course, if you buy the property instead of renting it. Given the crashing commmercial property values, its a feasible proposition worth investigating. After all, if this business doesn't work out, the space might be used differently.

From 10am - 4pm, Cafe: Each customer pays $3.00 for coffee and $1.50 for refills. As a 'regular' coffee shop during this time, ther'll be a decent amount of traffic (if the location is right). A survey of other coffee shops in the area should be done to determine traffic/spending trends. A survey like this is so easy, because a few people can take turns - buy a cup of coffee and sit there near the counter making note of how many and what. Lets assume the following:
Average day Mon-Fri: 200 people - way too conservative judging by my local coffee shops but lets just say 200: at $5 per person (coffee, refill, cake) - $1000 per day (or $24k per mo.)

From 4pm - 6pm, 'Happy Hour': Start to serve alcohol and appetizers. Punters show up regularly when the price is right. Assume the following:
Average day Mon-Fri: 40 people - again super conservative ( I like happy hour so based on my experience) with a few drinks ($4 ea) and appetizers ($5 plate) averaged out to $13 each person - $520 per day -$12.5k per mo.

From 6pm -10pm, 'Dinner' Must be a member- perhaps with designed programme on occasions, such as discussions/lectures, live chamber music -
Average evening Mon-Fri: 40 people - think this figure is conservative - food (not fancy but carefull thought of - as Romy says, for the specific musical programme) and drinks and or cofee averaged out to $15 per person - $600 per day - $14,400

Total here is approx 51k revenue per month - not huge, but I think these figures are conservative if your in a major metropolitan area. I firmly believe the prices should be very reasonable to keep people coming in.

Location is key, and a carefully managed marketing programme also.

dunno, but I still think its a great idea - the underlying theme and purpose is so compelling... 

By the way... http://en.wikipedia.org/wiki/Russian_cuisine

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