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In the Forum: Audio Discussions
In the Thread: The Classical Music Café syndrome...

Post Subject: KitschPosted by Reggie on: 6/3/2009

Mr Hwang's implementation is compelling, but overall, being hyper-critical, it feels just a bit austere. Kitsch? Perhaps, but a theme is an excellent device to draw people in. The music/musician and historical/cultural context connection would be, I think, a fascinating and compelling theme. Visual cues that evoke a period, a sound, people... But, there are a lot of 'punters' out there who will definitely be facinated by the audio part of it too.

Challenging Yoshi's point of view of why would people bother to listen to a sound system rather than the real thing - It is likely the facination of such life-like and compelling sounds coming from a system that is an or maybe the 'x' factor. Intuition tells me something along these lines would go down very well among certain types of people - a lot of people. I mean Classical music is soul music, and mind music. I believe many people are looking for Classical music, they've just never really heard it before.

Suppose, the Classical Cafe becomes popular, would it not be feasible to incorporate a once weekly program of chamber musicians, pianists and singers? If you remember the film about Caruso, starring Mario Lanza, it was common then, as it is now (for other music types) that unknown but highly talented artists seek to showcase their talents to eager listeners. In fact its somewhat common that unknown artists pay the venue for the opportunity to perform their work in front of a good crowd (although I don't agree with the notion charging artists). My sister is a classical violinist (Mariana Sirbu's pupil first in Florence, then in Germany). She's garnering a strong reputation in Europe performing formal concerts, but through the years she's also done some informal type performances with quartets - it benefits the artist as well as the listener to have this experience.

I think its a good business concept.

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