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Audio News Topic: Even the good ones are using marketing today...

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Posted by wonderworld on 02-02-2014 fiogf49gjkf0d Any comments? http://www.moerch.dk/ http://www.theabsolutesound.com/articles/something-new-in-vinyl-playback-the-moerch-dp8-anisotropic-tonearm/

Posted by N-set on 02-03-2014 fiogf49gjkf0d I have no idea on their peformance, it may be a fine arm, but what has been striking me on their website is that they seem to be most proud of the swiss-made 24k golden layer on their arms. The only production and QC they show is measuring the gold thickness with an X-ray as a vital part of the production cycle...

Posted by wonderworld on 02-04-2014 fiogf49gjkf0d otherwise they could not survive in this ocean of illusion. The good news is that not all tonearms are gold plated and may be not only that: "Anisotropic because the effective mass for the horizontal mode of motion is many times higher than the effective mass for the vertical mode of motion. – No matter the effective mass of the armtube used.This provides for tremendous improvements in bass response and a lot more dynamics." from the TONEARMS part at http://www.moerch.dk/  I am curious, sometimes curiosity kills the cat, but may be I will try...

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